usergenerated
Your next viral video is for your own product.
01Book a call
With Danny or Evan
Stop growing someone else's product. Let's build yours.
Book a 20-minute intro call.
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02Mission
We think everyone should own a product one day, and we're starting with UGC creators.
Even the best of them rent out their skill for capped pay while someone else keeps the upside. We're building the next step for UGC, where the people who make the videos actually own the product and we handle everything technical.
This time, they keep the upside.
03Why us
We've built the products and run the UGC campaigns that grew them.
- Views generated
- 300M+
- Users on our products
- 1.2M+
- Creators worked with
- 100+
04The wave
Everyone is making UGC now.
- Google searches for “UGC creator”, 2022 to 2026
- 13x
- Members of r/UGCcreators, up from 1.5K in 2023
- 95K
- US brand spend on creators in 2026, up from $13.9B in 2021
- $43.9B
Google Trends, Oct 2026. Reddit. IAB Creator Ad Spend report, Nov 2025 (2026 is an estimate).
05The ceiling
The pay didn't follow.
The top 10% of creators
- Creator's cut when a brand pays $99 for a video
- $30
- What the best creators earn per 1,000 views
- $0.39
- Most one clip can earn on a typical clipping campaign
- $300
Collabstr influencer marketing reports, 2023 to 2026. viral.app, 998 paid creators, Dec 2025 to Sep 2026. Billo pricing and creator reviews. Content Rewards live campaigns, Oct 2026.
06The way out
Own the product, not the post.
Starter Story, Jul 2026 (self-reported revenue).